Zoomtra.com is an online travel marketplace that enables travel sellers (airlines, hotels, tour providers and others) to promote their deals with real time pricing to interested buyers has launched a Facebook Application focused on Travel in India, the first of its kind in the country. This application named, “India Dekha” was conceptualised and has been launched with the objective of analysing and understanding social networking in the travel space.

On “India Dekha”, Facebook users can create a personalised travel map by marking places and writing about past travel experience and places they aspire to go. Furthermore, one can share and compare the map with his ‘friend network’ on Facebook.

InsideSocialWeb Review:

The best thing which I liked about the application was ability to add review for individual restaurants,night spots and shopping places from the city. The application does take its references from similar apps made for other countries. The application uses google maps widely and it could do a lot if the user base increases to a good extent.

The app would be much better if the user would get the choice of plotting destinations directly on the map. App could have used the recent datastore API for facebook to get the star ratings..

The main features
- hometown
-has been to
-wants to go
don’t look good if added in large amounts (for a more frequent travel person the destinations are quite large) and it looks quite chaotic then…. perhaps a more better representation would have been great.

Although you could get bored with the application after a certain point of time, they company might have to do much to keep the user engagement level of the app. I see zoomtra doing their best by having different business strategies in place like the one currently on the app which says “Invite your friends to use India Dekha and you can win upto 3 Gift Vouchers. Start inviting now!”

All in all a very good effort and most importantly a complete application and definitely one which I would like to have on my profile…I might be wrong on stating they are first facebook application but its the first one i stumbled upon facebook.

InsideSocialWeb Rating:

User Interface:- 3/5
Concept/Idea:- 3/5
User Engagement:- 3/5
Overall Rating: 3/5

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